whOA! elevates your editorial writing with journalistic copy that's generated in the appropriate tone and style — all within a structured layout. No matter your audience, purpose, or platform, we have just the right AI-powered assistant to help you get your writing just right. whOA! is a product of Tuber Productions Pte Ltd (Tuber), a design and editorial consultancy within the Potato Productions group.

What makes whOA! unique are its three writing assistants who render specific, humanised writing assistance across multiple article categories, generated within seconds in the appropriate structure, tone and style that can be adapted by users for their own needs. Users must check to ensure that facts are accurate and there are no errors.

whOA! Is powered by OpenAI’s ChatGPT via OpenAI’s API platform but whOA! has also been fine-tuned with editorial and writing styles from Tuber based on Tuber’s editorial experience over the past 17 years.

We have debrOAh, nOAh and jOAnne to suit all your writing needs.

Need help drafting a company blog or newsletter, or creating thought leadership pieces for LinkedIn? debrOAh can help with work and career-related stories. Depending on your brief, she can help to produce in depth essays on specific issues and ideas, or short articles on general topics of interest.

nOAh is your go-to for all content that's lifestyle-related, whether you need to generate a listicle (countdown-style article), or create light-hearted content around what's new and trending.

Planning to write an interview piece or an op-ed? Work with jOAnne, who specialises in spotlighting personalities and enlivening discussions. She's also great with opinion-led pieces if you need to pen a commentary.

whOA! is a writing tool powered by OpenAI’s ChatGPT but whOA! has been fine tuned with Tuber’s editorial styles in order to produce structured, neutral content with the appropriate tone and style. whOA! does not make recommendations unless asked to do so by a user. Users should check for accuracy and assess any output for bias before using any recommendation that whOA! generates in response to your prompts. While OpenAI adopts responsible AI practices as stated here, OpenAI has also acknowledged that ChatGPT is “not free from biases and stereotypes.” You can read OpenAI’s statement about ChatGPT’s potential for bias here.

whOA! was tested in-house for consistency, robustness and reliability. It was also tested and evaluated by companies under the Potato Productions group (Tuber's parent organisation), as well as clients and associates.

Once you sign up as a user, whOA! auto-saves your writing and houses all your drafts in your "Documents" folder. That way, you’ll never lose track of your files and can refer to them easily for ideas, or regeneration. However, note that your writing is saved for only 30 days and Tuber may use the generated content for analytics in order to improve whOA!.

OpenAI has stated that it does not use content generated on its API platforms to train ChatGPT.

The personal data that we collect from you and the steps that we take to protect your personal data are described in the whOA! Privacy Policy. whOA! is hosted on a secure cloud platform, namely, Google Cloud. You can read about Google Cloud’s security practices here. You can read about OpenAI’s security and privacy here.